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Insanely simple : the obsession that drives Apple's success

Author: Ken Segall
Publisher: [New York] : Books on Tape, 2012.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Database:WorldCat
Summary:
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 ...
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Genre/Form: Downloadable audio books
Audiobooks
Additional Physical Format: Source record:
Segall, Ken.
Insanely simple.
[Westminster, Md.] : Books on Tape, 2012
(OCoLC)797967060
Named Person: Steve Jobs; Steve Jobs
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Ken Segall
ISBN: 9780449806838 0449806839
OCLC Number: 811625788
Notes: Unabridged.
Performer(s): Read by the author.
Description: 1 sound file (7 hr., 5 min., 42 sec.) : digital
Details: Requires OverDrive Media Console (WMA file size: 101960 KB).; Mode of access: World Wide Web.
Responsibility: Ken Segall.

Abstract:

To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 ...

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