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Inside book publishing

Autor Giles N Clark; Angus Phillips
Vydavatel: New York : Routledge, 2008.
Vydání/formát:   book_printbook : English : 4th edZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
From commissioning to marketing, from copyright to the customer, from family businesses to international media corporation, this volume describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in.
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Detaily

Typ materiálu: Internetový zdroj
Typ dokumentu: Book, Internet Resource
Všichni autoři/tvůrci: Giles N Clark; Angus Phillips
ISBN: 9780415441568 0415441560 9780415441575 0415441579 9780203341544 0203341546
OCLC číslo: 182573667
Popis: xvii, 302 pages : illustrations ; 26 cm
Obsahy: List of expert, focus and skills boxes --
List of tables --
Illustration credits --
Preface to the fourth edition --
Preface to the first, second and third editions --
1. Introduction --
2. A short history of modern trade publishing --
3. The consolidation of non-consumer publishing --
4. The characteristics of the main publishing sectors --
5. Creating and protecting value --
6. The author --
7. Commissioning --
8. The author contract and product development --
9. Design and production --
10. Marketing --
11. Sales and distribution --
12. Rights sales --
13. The sales channels for books in the UK --
14. Getting into publishing --
Glossary --
Bibliography --
Directory of publishing organizations --
Networking opportunities --
Training organizations --
Scholarships and grants --
Recruitment agencies and careers advisers --
University publishing courses --
Index.
Odpovědnost: Giles Clark and Angus Phillips.
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Anotace:

Addresses issues such as globalization of publishing and the impact of the internet. This edition covers: how the industry has evolved; publishing functions - editorial, design and production,  Přečíst více...

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'the definitive text for all who need to learn about the publishing industry'- Publishing Training Centre 'a crucial title if you are looking to enter the industry'- Suzanne Collier, bookcareers.com Přečíst více...

 
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