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Inside book publishing

Verfasser/in: Giles N Clark; Angus Phillips
Verlag: New York : Routledge, 2008.
Ausgabe/Format   Print book : Englisch : 4th edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
From commissioning to marketing, from copyright to the customer, from family businesses to international media corporation, this volume describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in.
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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Giles N Clark; Angus Phillips
ISBN: 9780415441568 0415441560 9780415441575 0415441579 9780203341544 0203341546
OCLC-Nummer: 182573667
Beschreibung: xvii, 302 pages : illustrations ; 26 cm
Inhalt: List of expert, focus and skills boxes --
List of tables --
Illustration credits --
Preface to the fourth edition --
Preface to the first, second and third editions --
1. Introduction --
2. A short history of modern trade publishing --
3. The consolidation of non-consumer publishing --
4. The characteristics of the main publishing sectors --
5. Creating and protecting value --
6. The author --
7. Commissioning --
8. The author contract and product development --
9. Design and production --
10. Marketing --
11. Sales and distribution --
12. Rights sales --
13. The sales channels for books in the UK --
14. Getting into publishing --
Glossary --
Bibliography --
Directory of publishing organizations --
Networking opportunities --
Training organizations --
Scholarships and grants --
Recruitment agencies and careers advisers --
University publishing courses --
Index.
Verfasserangabe: Giles Clark and Angus Phillips.
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Abstract:

Addresses issues such as globalization of publishing and the impact of the internet. This edition covers: how the industry has evolved; publishing functions - editorial, design and production,  Weiterlesen…

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