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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Giles N Clark; Angus Phillips |
| ISBN: | 9780415441568 0415441560 9780415441575 0415441579 9780203341544 0203341546 |
| OCLC号码： | 182573667 |
| 描述： | xvii, 302 p. : ill. ; 26 cm. |
| 内容： | List of expert, focus and skills boxes -- List of tables -- Illustration credits -- Preface to the fourth edition -- Preface to the first, second and third editions -- 1. Introduction -- 2. A short history of modern trade publishing -- 3. The consolidation of non-consumer publishing -- 4. The characteristics of the main publishing sectors -- 5. Creating and protecting value -- 6. The author -- 7. Commissioning -- 8. The author contract and product development -- 9. Design and production -- 10. Marketing -- 11. Sales and distribution -- 12. Rights sales -- 13. The sales channels for books in the UK -- 14. Getting into publishing -- Glossary -- Bibliography -- Directory of publishing organizations -- Networking opportunities -- Training organizations -- Scholarships and grants -- Recruitment agencies and careers advisers -- University publishing courses -- Index. |
| 责任： | Giles Clark and Angus Phillips. |
| 更多信息： |
评论
出版商概要
'the definitive text for all who need to learn about the publishing industry'- Publishing Training Centre 'a crucial title if you are looking to enter the industry'- Suzanne Collier, bookcareers.com 'a real joy to look at and use. Navigation is excellent... accurate and well presented.' - Publisher's Association Newsletter 'an excellent introduction to [publishing], managing to be both comprehensive and concise... a perfect starting point.' - The Fiction Desk 'a 300 page overview which moves logically through the work of "typical" departments and considers different publishing sectors as it does so. Includes plenty of examples, case studies and "Expert, focus and skills boxes". Unless you can confidently claim to have a well-rounded understanding of publishing, this is a great book for when you want to check what a bit of jargon means, or beef up the financial case for a marketing idea by refreshing your memory of how a book's P&L is calculated. Fabulous to have as a shelf reference whatever your department.'- Rachel Maund, Marketability 'No matter your age Inside Book Publishing makes for a pleasant reading experience. Throughout, the book is reader friendly and such sections as the Glossary, directory of organisations, networking opportunities, sources, web resources and training courses are an invaluable orientation for the reader. It is well pitched at the dedicated beginner, and liberally illustrated with book covers, page proofs, workflows, tables, halftones and figures... For those entering this culturally and intellectually rewarding industry, this 4th edition should prove to be as useful an investment in a professional capacity as it is in an academic one. - InPrint 'This is an excellent book. I have owned a copy since the first edition... and can thoroughly recommend this edition, which has been expanded as well as updated... [Inside Book Publishing] will help us to understand the industry in which many of us work. I believe that this understanding helps us to be better in our trade, and I recommend this book to everyone.' - Society for Editors and Proofreaders 'an amazingly comprehensive work which is now the definitive textbook for any publishing course, and an invaluable source of ideas, information and inspiration for those about to join or in the early years in the industry. ! this fourth [edition] has not only brought the coverage of the industry right up to date with e-books, POD, etc., but a comprehensive rewrite and redesign has made it approachable and entertaining as well as highly informative. No one embarking on a career in publishing should fail to read it - and even those with a few years' experience will find useful things in it.'- Nicholas Jones, Strathmore Publishing 再读一些...
