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Inside book publishing

作者: Giles N Clark; Angus Phillips
出版商: New York : Routledge, 2008.
版本/格式:   Print book : 英語 : 4th ed所有版本和格式的總覽
資料庫:WorldCat
提要:
From commissioning to marketing, from copyright to the customer, from family businesses to international media corporation, this volume describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in.
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Giles N Clark; Angus Phillips
ISBN: 9780415441568 0415441560 9780415441575 0415441579 9780203341544 0203341546
OCLC系統控制編碼: 182573667
描述: xvii, 302 p. : ill. ; 26 cm.
内容: List of expert, focus and skills boxes --
List of tables --
Illustration credits --
Preface to the fourth edition --
Preface to the first, second and third editions --
1. Introduction --
2. A short history of modern trade publishing --
3. The consolidation of non-consumer publishing --
4. The characteristics of the main publishing sectors --
5. Creating and protecting value --
6. The author --
7. Commissioning --
8. The author contract and product development --
9. Design and production --
10. Marketing --
11. Sales and distribution --
12. Rights sales --
13. The sales channels for books in the UK --
14. Getting into publishing --
Glossary --
Bibliography --
Directory of publishing organizations --
Networking opportunities --
Training organizations --
Scholarships and grants --
Recruitment agencies and careers advisers --
University publishing courses --
Index.
責任: Giles Clark and Angus Phillips.
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摘要:

Addresses issues such as globalization of publishing and the impact of the internet. This edition covers: how the industry has evolved; publishing functions - editorial, design and production,  再讀一些...

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'the definitive text for all who need to learn about the publishing industry'- Publishing Training Centre 'a crucial title if you are looking to enter the industry'- Suzanne Collier, bookcareers.com 再讀一些...

 
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