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Inside Her Pretty Head HB : a new theory of female motivation and what it means for marketing.

Author: Jane Cunningham; Philippa Roberts
Publisher: Singapore : Marshall Cavendish, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands th.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cunningham, Jane.
Inside Her Pretty Head HB : A new theory of female motivation and what it means for marketing.
Singapore : Marshall Cavendish, ©2008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jane Cunningham; Philippa Roberts
ISBN: 9789814312202 9814312207
OCLC Number: 794663265
Description: 1 online resource (356 pages)
Contents: Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors.

Abstract:

Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands th.

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