skip to content
Inside her pretty little head : a new theory of female motivation and what it means for marketing
ClosePreview this item

Inside her pretty little head : a new theory of female motivation and what it means for marketing

Author: Jane Cunningham; Philippa Roberts
Publisher: London : Cyan/Marshall Cavendish, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

 

Find a copy online

Links to this item

Find a copy in the library

Retrieving... Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Cunningham, Jane, 1969-
Inside her pretty little head.
London : Cyan : Marshall Cavendish Business, 2006
(OCoLC)99996166
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jane Cunningham; Philippa Roberts
ISBN: 9781441641106 1441641106
OCLC Number: 253945359
Notes: Title from title screen.
Description: 1 online resource (247 p.) : ill.
Contents: The science bit --
The male achievement impulse and the female Utopian impulse --
The masculinity of marketing --
The altruism code --
The aesthetic code --
The ordering code --
The connecting code --
The codes in practice --
The feminine brand --
The way women buy --
The female media network --
The creative work that works --
The new organisation.
Responsibility: Jane Cunningham and Philippa Roberts.

Reviews

User-contributed reviews
Retrieving weRead reviews...
Retrieving GoodReads reviews...
Retrieving Amazon reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.