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Details
| Genre/Form: | Electronic books |
|---|---|
| Additional Physical Format: | Print version: Cunningham, Jane, 1969- Inside her pretty little head. London : Cyan : Marshall Cavendish Business, 2006 (OCoLC)99996166 |
| Material Type: | Document, Internet resource |
| Document Type: | Internet Resource, Computer File |
| All Authors / Contributors: |
Jane Cunningham; Philippa Roberts |
| ISBN: | 9781441641106 1441641106 |
| OCLC Number: | 253945359 |
| Notes: | Title from title screen. |
| Description: | 1 online resource (247 p.) : ill. |
| Contents: | The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation. |
| Responsibility: | Jane Cunningham and Philippa Roberts. |
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