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Inside Magazine Publishing.

Author: David Stam; Andrew Scott
Publisher: Hoboken : Taylor and Francis, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Stam; Andrew Scott
ISBN: 9781317817130 1317817133
OCLC Number: 871782063
Description: 1 online resource (291 pages)
Contents: Introduction 1. A short history of British magazine publishing Christine Stam Diana: magazines, her celebrity and its lasting impact on an industry Leander Reeves 2. Magazine publishing in the UK today Andrew Scott 3. Changing business models in the magazine world David Stam 4. Editorial - originating and managing creative content Richard Sharpe What is a magazine? Andrew Calcutt 5. Designing and writing for magazines Richard Sharpe 6. Magazine distribution, sales and marketing David Stam 7. The science of advertisement sales Andrew Scott 8. Publishing in the digital age Jim Bilton

Abstract:

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional m.

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