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The inside story of interactive TV and Microsoft WebTV for Windows

Author: David Feinleib
Publisher: San Diego : M. Kaufmann, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This work tells the inside story of the people and companies that took the risks to enter the next age of television, an age brought on by the convergence of television and the Internet. Coverage  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Feinleib
ISBN: 0122515706 9780122515705
OCLC Number: 41464977
Notes: Includes index.
Description: xxvii, 366 pages : illustrations ; 24 cm
Contents: Prologue / The Emmy Awards 50th Anniversary Essay --
Business Case Studies, Interviews, and Narratives --
Interactive Television Overview and Origins --
Enhancing Television Programs by Adding Data --
The First Interactive TV Trial: Qube --
The Full Service Network and Perceived Value --
The Mathematics of Enhanced TV --
Interactivity That Worked --
Exploring the Genres --
News --
Sports --
Documentaries and How-to Shows --
Game Shows --
Pacific Blue --
Moesha --
Show Me the Money --
F/X: The Series --
Types of Interactivity --
Chat --
E-Mail --
Backstory --
Buy It (Transactions) --
Story So Far (SSF) --
More Like This (MLT) --
Working with Television Stations and Networks --
Viewing Themes --
Glossary: The TV Food Chain and Its Major Components --
Jobs --
Entities --
Tribune Company --
Questions and Expectations --
The Coming Horizontal Battle --
From Repurposing to Prepurposing --
The Vertical Blanking Interval (VBI) Project --
Business and Content Issues --
Bridging Cultural Gaps --
Cross-Industry Cultural Gaps --
MSNBC Interactive: Telling Stories with Software --
Start It Up --
Bringing Independent Cultures Together --
The Development Cycle --
The Daily Schedule --
Producing Great Content --
From CD-ROM to Interactive Television --
Advertising and Storytelling: A Fine Balance --
NBC and Interactive Programming --
Enhanced Broadcast Group: A History --
NBC Enhanced Broadcast Staff --
Maximizing Existing Assets --
Broadening Our Scope --
Creating Templates --
Schedules and Cycles.
Responsibility: David Feinleib.
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"This book is of vital importance to the people in the entertainment industry. Our world is being changed beyond recognition by advances in technology, mainly computers. If we want to stay at the top Read more...

 
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