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Inside the BBC and CNN : managing media organisations

저자: Lucy Küng
출판사: London ; New York : Routledge, 2000.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy.
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문서 형식:
모든 저자 / 참여자: Lucy Küng
ISBN: 0415213215 9780415213219 0415213223 9780415213226
OCLC 번호: 44533405
설명: viii, 245 p. : ill. ; 24 cm.
내용: 1. What is organisation culture? --
2. 'The status quo is not an option': Broadcasting's changing environmental context --
3. The mass paradigm fragments: The changing nature of the broadcasting activity --
4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology --
5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN --
6. Continuous revolution: The BBC as a business --
7. Reinventing the news: CNN's business model --
8. 'Part of the British way of life': The BBC's culture in its own words --
9. 'Underdogs and outsiders': CNN's culture in its own words --
10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC --
11. Adrenaline: Culture's impact on performance, process and strategic options at CNN --
12. A special case? Why media organisations need managing differently.
책임: Lucy Küng-Shankleman.
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Inside the BBC and CNN provides an inside account of the BBC and CNN - two of the world's best-known media organisations, during a period of great change and new challenges.  더 읽기…

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'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an 더 읽기…

 
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