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Inside the BBC and CNN : managing media organisations

著者: Lucy Küng
出版商: London ; New York : Routledge, 2000.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy.
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所有的著者/提供者: Lucy Küng
ISBN: 0415213215 9780415213219 0415213223 9780415213226
OCLC号码: 44533405
描述: viii, 245 pages : illustrations ; 24 cm
内容: 1. What is organisation culture? --
2. 'The status quo is not an option': Broadcasting's changing environmental context --
3. The mass paradigm fragments: The changing nature of the broadcasting activity --
4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology --
5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN --
6. Continuous revolution: The BBC as a business --
7. Reinventing the news: CNN's business model --
8. 'Part of the British way of life': The BBC's culture in its own words --
9. 'Underdogs and outsiders': CNN's culture in its own words --
10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC --
11. Adrenaline: Culture's impact on performance, process and strategic options at CNN --
12. A special case? Why media organisations need managing differently.
责任: Lucy Küng-Shankleman.
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Inside the BBC and CNN provides an inside account of the BBC and CNN - two of the world's best-known media organisations, during a period of great change and new challenges.  再读一些...

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'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an 再读一些...

 
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