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Inside the BBC and CNN : managing media organisations

作者: Lucy Küng
出版商: London ; New York : Routledge, 2000.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy.
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文件類型 圖書
所有的作者/貢獻者: Lucy Küng
ISBN: 0415213215 9780415213219 0415213223 9780415213226
OCLC系統控制編碼: 44533405
描述: viii, 245 pages : illustrations ; 24 cm
内容: 1. What is organisation culture? --
2. 'The status quo is not an option': Broadcasting's changing environmental context --
3. The mass paradigm fragments: The changing nature of the broadcasting activity --
4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology --
5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN --
6. Continuous revolution: The BBC as a business --
7. Reinventing the news: CNN's business model --
8. 'Part of the British way of life': The BBC's culture in its own words --
9. 'Underdogs and outsiders': CNN's culture in its own words --
10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC --
11. Adrenaline: Culture's impact on performance, process and strategic options at CNN --
12. A special case? Why media organisations need managing differently.
責任: Lucy Küng-Shankleman.
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Inside the BBC and CNN provides an inside account of the BBC and CNN - two of the world's best-known media organisations, during a period of great change and new challenges.  再讀一些...

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'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an 再讀一些...

 
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