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Inside the Magic Kingdom : seven keys to Disney's success

Author: Thomas K Connellan
Publisher: Austin, Tex. : Bard Press, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Disney is recognized and admired around the world. The company's remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors. Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. It reveals seven key lessons that can be applied in any company and provides  Read more...
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Additional Physical Format: Online version:
Connellan, Thomas K., 1942-
Inside the Magic Kingdom.
Austin, Tex. : Bard Press, ©1997
(OCoLC)756457166
Document Type: Book
All Authors / Contributors: Thomas K Connellan
ISBN: 1885167237 9781885167231
OCLC Number: 36292798
Description: xii, 194 pages : illustrations ; 23 cm
Contents: 1. Off to Orlando --
2. Five at the Starting Gate --
3. Who's Really Your Competition? --
4. How Little Things Make a Big Difference --
5. Michael Eisner Sets the Record Straight --
6. The Importance of Things Unseen --
7. Putting on the Ears --
8. Keeping the Magic Going --
9. Behind the Scenes --
10. Silo Busting Made Easy --
11. How Disney Picks the Right People --
12. Keeping Customers Who Count --
13. Building Strong Business Partnerships --
14. One with Passion ... --
Leader's Tool Kit: How to Put the Lessons to Work in Your Company.
Responsibility: Tom Connellan.

Abstract:

Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.  Read more...

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