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Inside the Magic Kingdom : seven keys to Disney's success

Author: Thomas K Connellan
Publisher: Austin, Tex. : Bard Press, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.

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Additional Physical Format: Online version:
Connellan, Thomas K., 1942-
Inside the Magic Kingdom.
Austin, Tex. : Bard Press, ©1997
(OCoLC)756457166
Document Type: Book
All Authors / Contributors: Thomas K Connellan
ISBN: 1885167237 9781885167231
OCLC Number: 36292798
Description: xii, 194 pages : illustrations ; 23 cm
Contents: 1. Off to Orlando --
2. Five at the Starting Gate --
3. Who's Really Your Competition? --
4. How Little Things Make a Big Difference --
5. Michael Eisner Sets the Record Straight --
6. The Importance of Things Unseen --
7. Putting on the Ears --
8. Keeping the Magic Going --
9. Behind the Scenes --
10. Silo Busting Made Easy --
11. How Disney Picks the Right People --
12. Keeping Customers Who Count --
13. Building Strong Business Partnerships --
14. One with Passion ... --
Leader's Tool Kit: How to Put the Lessons to Work in Your Company.
Responsibility: Tom Connellan.

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