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Inside the minds : PR visionaries : leading PR experts reveal the golden rules of public relations and becoming a senior level partner with your clients

Author: Raymond L Kotcher
Publisher: [Boston] : Aspatore, 2002.
Series: Inside the minds.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Publisher Fact Sheet
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Inside the minds : PR visionaries.
Bedford, MA. : Aspatore Books, [2002], ©2001
(OCoLC)50751520
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Raymond L Kotcher
ISBN: 1587625245 9781587625244
OCLC Number: 83468285
Notes: Title from title screen.
Description: 1 online resource (267 pages).
Series Title: Inside the minds.
Other Titles: PR visionaries
Public relations visionaries
Responsibility: [Raymond L. Kotcher and others].

Abstract:

Publisher Fact Sheet

PR Visionaries is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These PR Visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, establishing media contacts, guerrilla marketing, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR Visionaries makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

Annotation

Leading public relations experts reveal the secrets to getting noticed, making a name for a company and building a brand through public relations.

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