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Inside the tornado : marketing strategies from Silicon Valley's cutting edge

Autor Geoffrey A Moore
Vydavatel: New York : HarperBusiness, ©1995.
Vydání/formát:   book_printbook : English : 1st edZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on  Přečíst více...
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Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Geoffrey A Moore
ISBN: 0887307655 9780887307652
OCLC číslo: 32665899
Poznámky: Includes index.
Popis: xi, 244 pages : illustrations ; 25 cm
Obsahy: The development of hypergrowth markets --
Implications for strategy.
Odpovědnost: Geoffrey A. Moore.
Více informací:

Anotace:

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

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