passa ai contenuti
Inside the tornado : marketing strategies from Silicon Valley's cutting edge Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Inside the tornado : marketing strategies from Silicon Valley's cutting edge

Autore: Geoffrey A Moore
Editore: New York : HarperBusiness, ©1995.
Edizione/Formato:   Libro : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: Geoffrey A Moore
ISBN: 0887307655 9780887307652
Numero OCLC: 32665899
Note: Includes index.
Descrizione: xi, 244 p. : ill. ; 25 cm.
Responsabilità: Geoffrey A. Moore.
Maggiori informazioni:

Abstract:

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Commenti

Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.

Documenti simili

Soggetti correlati:(3)

Liste di utenti con questo documento (2)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/32665899>
library:oclcnum"32665899"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/32665899>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/956456>
rdf:typeschema:Intangible
schema:name"High technology industries--Marketing"@en
schema:name"High technology industries--Marketing."@en
schema:bookEdition"1st ed."
schema:copyrightYear"1995"
schema:creator
schema:datePublished"1995"
schema:description"In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/10904946>
schema:inLanguage"en"
schema:name"Inside the tornado : marketing strategies from Silicon Valley's cutting edge"@en
schema:numberOfPages"244"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.