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Inside the tornado : marketing strategies from Silicon Valley's cutting edge

著者: Geoffrey A Moore
出版: New York : HarperBusiness, ©1995.
エディション/フォーマット:   book_printbook : English : 1st edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: Geoffrey A Moore
ISBN: 0887307655 9780887307652
OCLC No.: 32665899
注記: Includes index.
物理形態: xi, 244 pages : illustrations ; 25 cm
責任者: Geoffrey A. Moore.
その他の情報:

概要:

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

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