doorgaan naar inhoud
Inside the tornado : marketing strategies from Silicon Valley's cutting edge Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Inside the tornado : marketing strategies from Silicon Valley's cutting edge

Auteur: Geoffrey A Moore
Uitgever: New York : HarperBusiness, ©1995.
Editie/Formaat:   Boek : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on  Meer lezen...
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Soort document: Boek
Alle auteurs / medewerkers: Geoffrey A Moore
ISBN: 0887307655 9780887307652
OCLC-nummer: 32665899
Opmerkingen: Includes index.
Beschrijving: xi, 244 pages : illustrations ; 25 cm
Verantwoordelijkheid: Geoffrey A. Moore.
Meer informatie:

Fragment:

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.

Vergelijkbare items

Verwante onderwerpen:(3)

Gebruiker-lijsten met dit item (2)

Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


<http://www.worldcat.org/oclc/32665899>
library:oclcnum"32665899"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"1995"
schema:creator
schema:datePublished"1995"
schema:description"In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/10904946>
schema:inLanguage"en"
schema:name"Inside the tornado : marketing strategies from Silicon Valley's cutting edge"@en
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.