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Inside the tornado : marketing strategies from Silicon Valley's cutting edge

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, ©1995.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on  Read more...
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0887307655 9780887307652
OCLC Number: 32665899
Notes: Includes index.
Description: xi, 244 p. : ill. ; 25 cm.
Responsibility: Geoffrey A. Moore.
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Abstract:

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

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