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Inside the tornado.

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply.
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0887308244 9780887308246
OCLC Number: 642995481
Description: 256 pages ; 21 cm

Abstract:

This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply.

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