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An insider's guide to building a successful consulting practice

Author: Bruce Leslie Katcher; Adam Snyder
Publisher: New York : AMACOM, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Offers a practical guide on the economic realities of independent consulting. Discusses how to choose the right business model, develop and implement a marketing plan, and write proposals that lead to business. Includes real-life stories and first-hand advice.
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Additional Physical Format: Online version:
Katcher, Bruce Leslie, 1953-
Insider's guide to building a successful consulting practice.
New York : AMACOM, ©2010
(OCoLC)970639612
Document Type: Book
All Authors / Contributors: Bruce Leslie Katcher; Adam Snyder
ISBN: 9780814414361 0814414362
OCLC Number: 430736612
Description: xii, 6, 253 pages ; 23 cm
Contents: Deciding which is best for you : employee, contractor, or consultant --
Understanding the economic realities of independent consulting --
Focusing your work on a specific problem or niche --
Choosing a business model --
Establishing your credibility --
Developing and implementing a marketing plan --
Marketing directly to prospects --
Marketing your services through writing --
Marketing your consulting through speaking --
Maintaining your visibility --
Marketing your services through networking --
Selling your consulting services --
Writing proposals that lead to business --
Delivering tangible results --
Make certain your recommendations are implemented --
Maximizing the value of networking meetings --
Marketing even when you're busy --
Losing your motivation --
Becoming lonely --
Diluting your business model --
Charging too little --
Chasing prospects --
Taking stock of what's working and what's not --
Establishing a board of advisers --
Conducting research --
Maintaining readiness to adapt to change.
Responsibility: Bruce L. Katcher with Adam Snyder.

Abstract:

And even though establishing yourself as a consultant can be risky, with some first-rate advice behind your decision making, you'll be able to hit the ground running.  Read more...

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"If, like many in the current economy, you've been considering striking out on your own as a consultant, "An Insider's Guide to Building a Successful Consulting Practic"e should be a must-read" Read more...

 
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