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Inspire : how to keep your customers when your competitors can't

Author: James Champy
Publisher: Harlow : Financial Times Prentice Hall, ©2009.
Series: Financial Times series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In today's world of choice the customer is definitely king, but it is still possible to inspire your customers' loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by: * Defining an authentic, consistent selling proposition that your customers will be passionate and stay passionate about * Engaging a new generation of customers who value transparency *  Read more...
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Document Type: Book
All Authors / Contributors: James Champy
ISBN: 9780273727569 0273727567
OCLC Number: 319209593
Notes: Includes index.
Description: 166 pages : illustrations ; 22 cm.
Contents: From tired to inspired --
What could be more inspiring than a crusade? --
What could be more inspiring than convenience with economy? --
What could be more inspiring than a trusted channel? --
What could be more inspiring than simplifying complexity? --
What could be more inspiring than honesty? --
What could be more inspiring than being your own customer? --
What could be more inspiring than enthusiastic customers? --
What could be more inspiring than the melding of cool and sport?
Series Title: Financial Times series.
Other Titles: How to keep your customers when your competitors can't
Responsibility: Jim Champy.

Abstract:

Champy revolutionized business with "Reengineering the Corporation." Now he takes on the challenge of inspiring customers--even in tough times. In an era of commoditization and ever less loyal  Read more...

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"The Wall Street Journal" Bestseller - Hardcover Business "From The Wall Street Journal" "It is well worth forgetting financial misbehavior for a moment and recalling that great economies are built Read more...

 
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   schema:description "In today's world of choice the customer is definitely king, but it is still possible to inspire your customers' loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by: * Defining an authentic, consistent selling proposition that your customers will be passionate and stay passionate about * Engaging a new generation of customers who value transparency * Bringing authenticity to everything your company does real authenticity, not the 'fake authenticity' today's savvy customers will sniff out a mile away Drawing on case studies from both traditional and new, 'sexy' industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you'll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick. -- Description from http://www.amazon.com (June 27, 2012.)."@en ;
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