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Institutionalisierung des Marketingkonzeptes durch Produkt-Management

Author: Ulf Schwarting
Publisher: Frankfurt am Main ; New York : P. Lang, ©1993.
Series: Europäische Hochschulschriften., Reihe V,, Volks- und Betriebswirtschaft ;, Bd. 1426.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ulf Schwarting
ISBN: 3631460155 9783631460153
OCLC Number: 31015118
Description: xix, 249 pages : 41 illustrations ; 21 cm.
Series Title: Europäische Hochschulschriften., Reihe V,, Volks- und Betriebswirtschaft ;, Bd. 1426.
Responsibility: Ulf Schwarting.

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