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Instrumente des strategischen Managements : Grundlagen und Anwendung

Author: Volrad Wollny; Herbert Paul
Publisher: München : De Gruyter/Oldenbourg, 2014.
Series: De Gruyter eBook-Paket BWL und VWL
Edition/Format:   eBook : Document : German : 2., aktualisierte und erweiterte AuflView all editions and formats
Publication:Instrumente des strategischen Managements.
Summary:
Biographical note: Prof. Dr. Herbert Paul (Fachhochschule Mainz); Prof. Dr. Vollrad Wollny (Fachhochschule Mainz).
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Additional Physical Format: Erscheint auch als
Online-Ausgabe
Elektronische Reproduktion von
Erscheint auch als
Paul, 1957-
Instrumente des strategischen Managements.
[Berlin] ; München : De Gruyter Oldenbourg, 2014
370 S., graph. Darst.
Druck-Ausgabe
(DE-101)1045093750
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Volrad Wollny; Herbert Paul
ISBN: 9783110353075 3110353075 9783110350593 3110350599 9783110373608 3110373602
OCLC Number: 881359581
In: Paul, Herbert
Description: Online-Ressource (XVIII, 370 Seiten).
Contents: Frontmatter --
Inhaltsverzeichnis --
Abbildungsverzeichnis --
Abkürzungsverzeichnis --
Vorwort zur zweiten Auflage --
Vorwort --
1. Strategieinstrumente --
2. Der strategische Managementprozess --
3. Allgemeine Instrumente --
4. Die SWOT-Analyse als methodischer Rahmen --
5. Analyse der Unternehmensumwelt --
6. Analyse des Unternehmens --
7. Instrumente zur Strategieentwicklung und -auswahl --
8. Instrumente zur Strategieumsetzung --
Register.
Series Title: De Gruyter eBook-Paket BWL und VWL
Responsibility: Volrad Wollny.
More information:

Abstract:

Biographical note: Prof. Dr. Herbert Paul (Fachhochschule Mainz); Prof. Dr. Vollrad Wollny (Fachhochschule Mainz).

This book includes detailed presentations of the most important strategic management tools and discusses their history and theoretical background. The advantages and disadvantages of each tool are extensively illustrated. The focus is on precise step-by-step instruction so the reader can immediately apply the tool and avoid typical beginner's errors in their use and interpretation.

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