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Integrated advertising, promotion, and marketing communication

Author: Kenneth E Clow; Donald Baack
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Kenneth E Clow; Donald Baack
ISBN: 0130175781 9780130175786
OCLC Number: 248084264
Notes: Includes bibliographical references and index.
One CD-ROM in pocket attached to inside back cover.
Description: XXVI, 638 S : Ill., graph. Darst ; 26 cm + 1 CD-ROM.
Responsibility: Kenneth E. Clow; Donald E. Baack.

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