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Integrated advertising, promotion, and marketing communication

Author: Kenneth E Clow; Donald Baack
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Kenneth E Clow; Donald Baack
ISBN: 0130175781 9780130175786
OCLC Number: 852189115
Notes: Accompanying CD-ROM in pocket at rear.
Description: xxvi, 638 pages : color illustrations ; 26 cm + 1 CD-ROM
Responsibility: Kenneth E. Clow, Donald E. Baack.

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