skip to content
Integrated advertising, promotion & marketing communications Preview this item
ClosePreview this item
Checking...

Integrated advertising, promotion & marketing communications

Author: Kenneth E Clow; Donald Baack
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2004.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications.
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
(OCoLC)676864124
Document Type: Book
All Authors / Contributors: Kenneth E Clow; Donald Baack
ISBN: 0131405462 9780131405462
OCLC Number: 51607324
Description: xxvii, 538 p. : ill. ; 28 cm.
Contents: The IMC foundation --
Integrated Marketing Communications --
Corporate Image and Brand Management --
Consumer Buyer Behavior --
Business-to-Business Buyer Behavior --
Promotions Opportunity Analysis --
IMC advertising tools --
Advertising Management --
Advertising Design: Theoretical Frameworks and Types of Appeals --
Advertising Design: Message Strategies and Executional Frameworks --
Advertising Media Selection --
IMC promotional tools --
Trade Promotions --
Consumer Promotions --
Personal Selling, Database Marketing, and Customer Relationship Management --
Public Relations, Regulations, and Sponsorship Programs --
IMC integration tools --
Internet Marketing --
IMC for Small Businesses and Entrepreneurial Ventures --
Evaluating an Integrated Marketing Program.
Other Titles: Integrated advertising, promotion, and marketing communications
Responsibility: Kenneth E. Clow, Donald Baack.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/51607324>
library:oclcnum"51607324"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/51607324>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/870196>
rdf:typeschema:Intangible
schema:name"Communication in marketing"@en
schema:name"Communication in marketing."@en
schema:about
schema:bookEdition"2nd ed."
schema:contributor
schema:copyrightYear"2004"
schema:creator
schema:datePublished"2004"
schema:description"The IMC foundation -- Integrated Marketing Communications -- Corporate Image and Brand Management -- Consumer Buyer Behavior -- Business-to-Business Buyer Behavior -- Promotions Opportunity Analysis -- IMC advertising tools -- Advertising Management -- Advertising Design: Theoretical Frameworks and Types of Appeals -- Advertising Design: Message Strategies and Executional Frameworks -- Advertising Media Selection -- IMC promotional tools -- Trade Promotions -- Consumer Promotions -- Personal Selling, Database Marketing, and Customer Relationship Management -- Public Relations, Regulations, and Sponsorship Programs -- IMC integration tools -- Internet Marketing -- IMC for Small Businesses and Entrepreneurial Ventures -- Evaluating an Integrated Marketing Program."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/9310755>
schema:inLanguage"en"
schema:name"Integrated advertising, promotion & marketing communications"@en
schema:name"Integrated advertising, promotion, and marketing communications"@en
schema:numberOfPages"538"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.