Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Audio book, etc.|
|Document Type:||Sound Recording|
|All Authors / Contributors:||
Kenneth E Clow; Donald Baack
|Notes:||Originally published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. 2nd ed.|
|Description:||1 sound disc : digital, mono. ; 4 3/4 in.|
|Contents:||Foundation: Integrated marketing communications; Corporate image and brand management; Consumer buyer behavior; Business-to-business buyer behavior; Promotions opportunity analysis --
IMC advertising tools: Advertising management; Advertising design, theoretical frameworks and types of appeals; Advertising design, message strategies and executional frameworks; Advertising media selection --
IMC promotional tools: Trade promotions; Consumer promotions; Personal selling, database marketing, and customer relationship management; Public relations, regulations, and sponsorship programs --
IMC integration tools: Internet marketing; IMC for small businesses and entrepreneurial ventures; Evaluating an integrated marketing program.
|Responsibility:||Kenneth E. Clow, Donald Baack.|