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| Genre/Form: | Aufsatzsammlung |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Michael Brian Salwen; Don W Stacks |
| ISBN: | 0805816305 9780805816303 0805816313 9780805816310 |
| OCLC Number: | 34640677 |
| Description: | xiii, 600 p. ; 26 cm. |
| Contents: | Part I: Studying "theory"- doing "research". Integrating theory and research: starting with questions / Don W. Stacks and Michael B. Salwen -- Thinking about theory / Steven H. Chaffee -- Thinking quantitatively / Michael J. Beatty -- Thinking qualitatively: hermeneutics in science / James A. Anderson. Part II: Mass communication approaches and concerns. Mass communication theory and research: concepts and models / Bradley S. Greenberg and Michael B. Salwen -- Media gatekeeping / Pamela J. Shoemaker -- The agenda-setting role of mass communication / Maxwell McCombs and Tamara Bell -- Cultivation analysis: research and practice / Nancy Signorielli and Michael Morgan -- Theories and methods in knowledge gap research since 1970 / Cecilie Gaziano and Emanuel Gaziano -- Uses and gratifications / J.D. Rayburn, II -- Spiral of silence: communication and public opinion as social control / Charles T. Salmon and Carroll J. Glynn -- International communication / Robert L. Stevenson -- Violence and sex in the media / Jennings Bryant and Dolf Zillmann -- Advertising / Esther Thorson. Part III: Human communication approaches and concerns. Human communication theory and research: traditions and models / James C. McCroskey and Virginia P. Richmond -- The rhetorician's quest / Walter R. Fisher and Stephen D. O'Leary -- Persuasion / Michael D. Miller and Timothy R. Levine -- Interpersonal communication / Charles R. Berger -- Modeling cultures: toward grounded paradigms / Eduardo Nieva and Mark Hickson, III -- Intercultural communication / Thomas Steinfatt and Diane M. Christophel -- Intrapersonal communication / Blaine Goss -- Nonverbal communication / Amy S. Ebesu and Judee K. Burgoon -- Small group communication / Randy Hirokawa ... [et al.] -- Organizational communication / Brenda J. Allen, Phillip Tompkins, and Stephen Busemeyer. Part IV: Integrated approaches to communication. Multichannel leadership: revisiting the false dichotomy / Kathleen K. Reardon and Emmeline G. de Pillis -- Diffusion of innovations / Everett M. Rogers and Arvind Singhal -- Credibility / Charles C. Self -- Political communication / Lynda Lee Kaid -- Public relations / Larissa Grunig -- Health communication / Charles Atkin and Alicia Marshall -- Feminist approaches to communication / Ramona R. Rush and Autumn Grubb-Swetnam -- Communication ethics / Donald K. Wright. Part V: Future of theory and research in communication. Communication theory and research: the quest for increased credibility in the social sciences / Tony Atwater -- The future of theory and research in communication: human communication / Gustav W. Friedrich. |
| Series Title: | LEA's communication series. |
| Responsibility: | edited by Michael B. Salwen and Don W. Stacks. |
| More information: |
Abstract:
This volume breaks new ground in focusing on integration of theory and research in communication. It is intended to provide both seasoned scholars and beginning students with a "sampler" of current theory and research in various areas of communication study. The book extends the integration process to address issues regarding the integration of mass and speech communication, thus familiarizing the reader with the broader field. The editors hope that the book will inspire scholars to work together in formulating a truly grounded communication approach to communication theory and research.
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Related Subjects:(10)
- Communication -- Methodology.
- Mass media -- Methodology.
- Communication -- Méthodologie.
- Médias -- Méthodologie.
- Kommunikationsforschung.
- Linguistik.
- Mass-médias -- Méthodologie.
- Sciences humaines -- Méthodologie.
- Communication -- Recherche.
- Communication interpersonnelle.
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