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Integrated marketing communication : a contemporary approach

Author: P J Du Plessis; Neels Van Heerden; Gordon Cook; Rob Van Rooyen
Publisher: Pretoria [South Africa] : Van Schaik, 2010.
Edition/Format:   Print book : English : 3rd ed
Database:WorldCat
Summary:

With the launch of the first edition of Integrated marketing communication (IMC) in 2001, it was the first title with this title; currently it still is. In recent international publications on this  Read more...

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Document Type: Book
All Authors / Contributors: P J Du Plessis; Neels Van Heerden; Gordon Cook; Rob Van Rooyen
ISBN: 9780627027956 0627027954
OCLC Number: 588998608
Description: xix, 411 pages : illustrations ; 25 cm
Contents: Introduction to integrated marketing communication --
Integrated marketing communication planning --
Advertising --
Media management --
Personal selling --
Sales promotion --
Public relations and publicity --
Sponsorship --
Direct marketing --
Digital communication.
Responsibility: Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and others], contributors.

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