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Integrated marketing communications : a primer

Author: Philip J Kitchen; Patrick de Pelsmacker
Publisher: New York, NY : Routledge, 2004.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip J Kitchen; Patrick de Pelsmacker
ISBN: 0415314208 9780415314206 0415314216 9780415314213
OCLC Number: 156556413
Description: xiii, 193 p. : ill. ; 24 cm.
Responsibility: Philip J. Kitchen and Patrick de Pelsmacker.
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