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Integrated marketing communications

Author: William Chitty; Nigel Barker; Michael Valos; Terence A Shimp
Publisher: South Melbourne, Vic. : Cengage Learning, 2011.
Edition/Format:   Print book : English : 3rd Asia Pacific edView all editions and formats
Summary:
This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment.
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Document Type: Book
All Authors / Contributors: William Chitty; Nigel Barker; Michael Valos; Terence A Shimp
ISBN: 9780170191548 0170191540
OCLC Number: 707466971
Notes: Previously published: 2008.
Description: 1 volume
Responsibility: William Chitty, Nigel Barker, Michael Valos, Terence A. Shrimp.

Abstract:

This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment.

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