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Integrating art and creativity into business practice

Author: Giovanni Schiuma; Antonio Lerro
Publisher: Hershey, Pennsylvania : IGI Global, [2017]
Series: Advances in business strategy and competitive advantage.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"[This book] is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners,  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Giovanni Schiuma; Antonio Lerro
ISBN: 9781522520511 1522520511
OCLC Number: 968521632
Description: 1 online resource (PDFs (260 pages) :) : illustrations.
Contents: Re-inventing organizational creativity and innovation through adopting a service-based working culture / Sanna Ketonen-Oksi --
Employee creativity to deliver organizational performance improvements: a multiple case study research design / Emanuela Scarmozzino, Vincenzo Corvello --
Searching in the past new strategic approaches: creating and appropriating value through tradition / Tommaso Savino, Antonio Messeni Petruzzelli, Vito Albino --
The case for informal spaces in the workplace / Monica Biagioli --
A fuzzy cognitive map-based approach for understanding value creation mechanisms of artistic interventions / Daniela Carlucci, Giovanni Schiuma, Roberto Linzalone --
Students' creativity and entrepreneurial learning for developing corporate entrepreneurship / Giustina Secundo [and 3 others] --
Crowdsourcing and crowd participation: incentives in the OR.C.HE.S.T.R.A community / Stefano Consiglio [and 3 others] --
Cultural organizations push for territory's growth: the case of "Armonie d' Arte" festival / Rocco Reina [and 3 others] --
The creative economy in Balkan countries / Valentina Ndou, Giovanni Schiuma.
Series Title: Advances in business strategy and competitive advantage.
Responsibility: Giovanni Schiuma and Antonio Lerro [editors].

Abstract:

Presents the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organisations. This publication highlights  Read more...

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