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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Leif Edvinsson; Michael S Malone |
| ISBN: | 0887308414 9780887308413 |
| OCLC Number: | 474535981 |
| Description: | xi, 225 p. ; 25 cm. |
| Contents: | 1. The Hidden Roots of Value -- 2. The Hidden Capabilities of a Corporation -- 3. Finding Its Way -- 4. Navigating Through a New World -- 5. Real Value: The Financial Focus -- 6. Real Worth: The Customer Focus -- 7. Real Work: The Process Focus -- 8. Real Future: The Renewal and Development Focus -- 9. Real Life: The Human Focus -- 10. All Together Now -- 11. A Common Value -- 12. A Future Market. |
| Responsibility: | Leif Edvinsson and Michael S. Malone. |
Abstract:
Presents a system of measurement for a company's "indirect assets -- organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks" -- which account for "the gap between its balance sheet and its market valuation." Edvinsson led the team at the Swedish financial services company Skandia, which published the first IC annual report in 1995.--Jacket.
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