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Intellectual property and marketing

Author: Darius Lakdawalla; Tomas J Philipson; Y Richard Wang; National Bureau of Economic Research.
Publisher: Cambridge, Mass. : National Bureau of Economic Research, 2006.
Series: Working paper series (National Bureau of Economic Research), working paper no. 12577.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Patent protection spurs innovation by raising the rewards for research, but it usually results in less desirable allocations after the innovation has been discovered. In effect, patents reward inventors with inefficient monopoly power. However, previous analysis of intellectual property has focused only on the costs patents impose by restricting price-competition. We analyze the potentially important but overlooked  Read more...
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Additional Physical Format: Print version:
Lakdawalla, Darius.
Intellectual property and marketing.
Cambridge, Mass. : National Bureau of Economic Research, 2006
(DLC) 2006619132
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Darius Lakdawalla; Tomas J Philipson; Y Richard Wang; National Bureau of Economic Research.
OCLC Number: 191850036
Notes: "October 2006."
Description: 1 online resource (46 pages) : illustrations : digital, PDF file.
Series Title: Working paper series (National Bureau of Economic Research), working paper no. 12577.
Responsibility: Darius Lakdawalla, Tomas Philipson, Y. Richard Wang.

Abstract:

"Patent protection spurs innovation by raising the rewards for research, but it usually results in less desirable allocations after the innovation has been discovered. In effect, patents reward inventors with inefficient monopoly power. However, previous analysis of intellectual property has focused only on the costs patents impose by restricting price-competition. We analyze the potentially important but overlooked role played by competition on dimensions other than price. Compared to a patent monopoly, competitive firms may engage in inefficient levels of non-price competition--such as marketing--when these activities confer benefits on competitors. Patent monopolies may thus price less efficiently, but market more efficiently than competitive firms. We measure the empirical importance of this issue, using patent-expiration data for the US pharmaceutical industry from 1990 to 2003. Contrary to what is predicted by price competition alone, we find that patent expirations actually have a negative effect on output for the first year after expiration. This results from the reduction in marketing effort, which offsets the reduction in price. The short-run decline in output costs consumers at least $400,000 per month, for each drug. In the long-run, however, expirations do raise output, but the value of expiration to consumers is about 15% lower than would be predicted by a model that considers price-competition alone, without marketing effort. The non-standard effects introduced by non-price competition alter the analysis of patents' welfare effects"--National Bureau of Economic Research web site.

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