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Intellectual Property Management : the Role of Technology-Brands in the Appropriation of Technological Innovation

Author: Klaus Jennewein
Publisher: Heidelberg : Physica-Verlag Heidelberg, 2005.
Series: Contributions to Management Science
Edition/Format:   eBook : Document : EnglishView all editions and formats
Publication:Intellectual property management.
Summary:

And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional  Read more...

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Klaus Jennewein
ISBN: 9783790815993 3790815993 9783790802801 3790802808
OCLC Number: 315819607
In: Jennewein, Klaus
Notes: In: Springer-Online.
Description: 1 online resource (Online-Ressource.) : v.: digital.
Contents: The New Era of Intangible Assets.- Case Studies on the Appropriation of Intellectual Assets.- Intangible Assets: Characteristics, Generation & Protection.- Strategic Management of Intangible Assets.- Econometric Analysis.- General Summary and Conclusion.
Series Title: Contributions to Management Science
Responsibility: by Klaus Jennewein.

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