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Intellectual property management : the role of technology-brands in the appropriation of technological innovation

Author: Klaus Jennewein
Publisher: Heidelberg ; New York : Physica-Verlag, ©2005.
Series: Contributions to management science.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Publication:Springer e-books
Database:WorldCat
Summary:
"The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jennewein, Klaus.
Intellectual property management.
Heidelberg ; New York : Physica-Verlag, ©2005
(DLC) 2004109407
(OCoLC)56425688
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Klaus Jennewein
ISBN: 3790802808 9783790802801 3790815993 9783790815993
OCLC Number: 62750778
Description: 1 online resource (xviii, 404 pages) : illustrations.
Contents: The New Era of Intangible Assets; Case Studies on the Appropriation of Intellectual Assets; Intangible Assets: Characteristics, Generation & Protection; Strategic Management of Intangible Assets; Econometric Analysis; General Summary and Conclusion.
Series Title: Contributions to management science.
Responsibility: Klaus Jennewein.

Abstract:

And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional  Read more...

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