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Intellectual property : the tough new realities that could make or break your business
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Intellectual property : the tough new realities that could make or break your business

Author: Paul Goldstein
Publisher: New York : Portfolio, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
Written for business managers and non-lawyers, this explains the basics of a smart and essential IP strategy. Given that no intellectual "product" is entirely original and that every business borrows, sometimes extensively, from its competitors and others, then how is the line drawn between unfair and fair use? Using relevant case studies, the author shows how to navigate the issues surrounding trade secrets, patents  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Goldstein
ISBN: 9781591841777 1591841771
OCLC Number: 122425243
Description: vii, 244 p. ; 24 cm.
Contents: The intellectual property paradox --
Patents --
Copyrights --
Trademarks --
Trade secrets --
Intellectual assets on the Internet --
Intellectual assets in international markets.
Responsibility: Paul Goldstein.
More information:

Abstract:

Written for business managers and non-lawyers, this explains the basics of a smart and essential IP strategy. Given that no intellectual "product" is entirely original and that every business borrows, sometimes extensively, from its competitors and others, then how is the line drawn between unfair and fair use? Using relevant case studies, the author shows how to navigate the issues surrounding trade secrets, patents and copyright. Essential reading for attorneys, those representing themselves and business managers.

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