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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Paul Goldstein |
| ISBN: | 9781591841777 1591841771 |
| OCLC Number: | 122425243 |
| Description: | vii, 244 p. ; 24 cm. |
| Contents: | The intellectual property paradox -- Patents -- Copyrights -- Trademarks -- Trade secrets -- Intellectual assets on the Internet -- Intellectual assets in international markets. |
| Responsibility: | Paul Goldstein. |
| More information: |
Abstract:
Written for business managers and non-lawyers, this explains the basics of a smart and essential IP strategy. Given that no intellectual "product" is entirely original and that every business borrows, sometimes extensively, from its competitors and others, then how is the line drawn between unfair and fair use? Using relevant case studies, the author shows how to navigate the issues surrounding trade secrets, patents and copyright. Essential reading for attorneys, those representing themselves and business managers.
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