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The intention economy : when customers take charge

Author: Doc Searls
Publisher: Boston, Mass. : Harvard Business Review Press, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
While marketers look for more ways to get personal with customers, including new tricks with "big data:, customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use pf personal data, build their own loyalty programs, dictate their own terms of service, tell whole markets what they want, how they want it, where and when they should be able to  Read more...
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Document Type: Book
All Authors / Contributors: Doc Searls
ISBN: 9781422158524 1422158527
OCLC Number: 744289960
Description: xiv, 302 pages ; 25 cm
Contents: The promised market --
The advertising bubble --
Your choice of captor --
Lopsided law --
Asymmetrical relations --
Dysloyalty --
Big data --
Complications --
Net pains --
The live web --
Agency --
Free and open --
Bits mean business --
Vertical and horizontal --
The comity of the commons --
Personal freedom --
VRM --
Development --
The four-party system --
The law in our own hands --
Small data --
APIs --
EmanciPaytion --
VRM + CRM --
The dance --
Commons cause --
What to do --
Epilogue: almost there.
Responsibility: Doc Searls.

Abstract:

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of  Read more...

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Named a Best Business Book for 2012 in strategy+business magazine "a must-read book..." -- TechCrunch "Doc Searls has written a very thoughtful book on the intention economy and the promises it holds Read more...

 
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