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Interactive design : an introduction to the theory and application of user-centered design

Autor: Andy Pratt; Jason Nunes
Editorial: Beverly, MA : Rockport Publishers, 2012.
Edición/Formato:   Libro impreso : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people--the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive  Leer más
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Detalles

Tipo de documento Libro
Todos autores / colaboradores: Andy Pratt; Jason Nunes
ISBN: 9781592537808 1592537804
Número OCLC: 781679561
Descripción: 223 pages : illustrations (some color) ; 26 cm
Contenido: What is user-centered design (UCD) and why do we need it? --
Collaborating with your team and your client --
Goals, users, and success criteria --
Getting to know your users --
Know your competitors --
Content is king --
Designing for the right device --
Guide, motivate, and engage the user --
Building sitemaps, wireframes and prototypes --
Branding the experience --
What can you learn from usability testing? --
If you build it, they won't always come --
marketing the experience --
Watch, learn, and adapt --
Looking into the future.
Responsabilidad: Andy Pratt & Jason Nunes.

Resumen:

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people--the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.

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