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Interactive design : an introduction to the theory and application of user-centered design

Author: Andy Pratt; Jason Nunes
Publisher: Beverly, Mass. : Rockport Publishers, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people--the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pratt, Andy, 1977-
Interactive design.
Beverly, MA : Rockport Publishers, 2012
(DLC) 2012007628
(OCoLC)781679561
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andy Pratt; Jason Nunes
ISBN: 9781610586375 1610586379
OCLC Number: 824752428
Description: 1 online resource (223 pages) : illustrations
Contents: What is user-centered design (UCD) and why do we need it? --
Collaborating with your team and your client --
Goals, users, and success criteria --
Getting to know your users --
Know your competitors --
Content is king --
Guide, motivate, and engage the user --
Building sitemaps and wireframes --
Branding the experience --
What can you learn from usability testing? --
If you build it, they won't always come --
marketing the experience --
Watch, learn, and adapt --
how can you apply UCD after a design has been --
Completed --
Looking into the future --
What's next for user experience?
Responsibility: Andy Pratt & Jason Nunes.

Abstract:

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people--the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.

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