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Internal Marketing.

Author: Pervaiz K Ahmed; Mohammed Rafiq
Publisher: Burlington : Elsevier, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Ahmed, Pervaiz K.
Internal Marketing.
Burlington : Elsevier, ©2002
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Pervaiz K Ahmed; Mohammed Rafiq
ISBN: 9780080509037 0080509037
OCLC Number: 703868006
Description: 1 online resource (320 pages)
Contents: Front Cover; Internal Marketing: Tools and Concepts for Customer-focused Management; Copyright Page; Contents; Acknowledgements; Introduction; Section I Internal Marketing Theory; Section II Internal Marketing Applications; Section III Internal Marketing Case Studies; Index.

Abstract:

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to t.

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Linked Data


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