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International branding in the 21st century

Author: Lisa YappEddie HarrisonJim RoseKevin RobertsJeff GreenfieldAll authors
Publisher: [Alexandria, Va.] : PBS Home Video, [2000]
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
The U.S. has the lead when it comes to Web fever, but Europe is catching up. Features in-depth interviews with internationally recognized and respected CEOs in conversation about high-level business issues, before a stage audience. The man who is getting Europeans to buy online in 13 languages, Jim Rose, CEO of ZXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts,  Read more...
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Lisa Yapp; Eddie Harrison; Jim Rose; Kevin Roberts; Jeff Greenfield; PBS Home Video.; WTTW (Television station : Chicago, Ill.)
ISBN: 0780633687 9780780633681
OCLC Number: 45427656
Language Note: Closed-captioned.
Notes: A production of WTTW, Chicago, in association with PRI's Marketplace.
Credits: Executive producer, Frederick Schneider ; camera, Emmett Wilson [and others] ; music, James Hoffman, Robert Rans.
Performer(s): Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker.
Event notes: Videocassette version of a segment in the television series, CEO exchange.
Description: 1 videocassette (57 min.) : sound, color ; 1/2 in.
Details: VHS format.
Other Titles: CEO exchange (Television program)
Responsibility: senior producer, Lisa Yapp ; director, Eddie Harrison.

Abstract:

The U.S. has the lead when it comes to Web fever, but Europe is catching up. Features in-depth interviews with internationally recognized and respected CEOs in conversation about high-level business issues, before a stage audience. The man who is getting Europeans to buy online in 13 languages, Jim Rose, CEO of ZXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media. Moderated by Jeff Greenfield, CNN Senior Analyst and co-anchor of CNN & Time.

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