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International branding in the 21st century

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; Public Broadcasting Service (U.S.)
Publisher: New York, N.Y. : Films Media Group, [2005], ©2000.
Series: CEO Exchange: Conversations in Leadership; Films on Demand.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media. In addition, MBA  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Original produced:
Public Broadcasting Service (U.S.), 2000
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; Public Broadcasting Service (U.S.)
OCLC Number: 707972424
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
Title from distributor's description.
Description: 1 streaming video file (57 min.) : sound, color, digital.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Business in Europe (4:51) --
Team Players (5:42) --
Internet Expert Jim Rose (3:49) --
International Business Online (6:05) --
Corporate Cultures (6:44) --
International Branding (3:22) --
Developing a Brand (4:28) --
Media Revolution (2:36) --
Stakeholders and Shareholders (2:27) --
CEO Longevity (5:16) --
Passion, Loyalty and Liquidity (4:36).
Series Title: CEO Exchange: Conversations in Leadership; Films on Demand.
Other Titles: CEO exchange (Television program)
Responsibility: Public Broadcasting Service (U.S.).

Abstract:

Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media. In addition, MBA students and faculty ask questions about retaining online customer loyalty, managing merger risk, and stimulating employee commitment.

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