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International business classics

Author: James C Baker; John K Ryans; Donald G Howard
Publisher: Lexington, Mass. : Lexington Books, ©1988.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
International business classics.
Lexington, Mass. : Lexington Books, ©1988
(OCoLC)755183039
Document Type: Book
All Authors / Contributors: James C Baker; John K Ryans; Donald G Howard
ISBN: 0669174157 9780669174151 0669149314 9780669149319
OCLC Number: 16922090
Description: xii, 576 pages : illustrations ; 24 cm
Contents: A conceptual approach to international business / Franklin R. Root --
Multinationals : vitality and vulnerability / Vern Terpstra --
Managing the multinationals : seven forces for change / Kenneth Simmonds --
Storm over the multinationals : problems and prospects / Raymond Vernon --
The future of the miltinational enterprise / John H. Dunning --
The concept of culture / Maneck S. Wadia --
The silent language in overseas business / Edward T. Hall --
Pitfalls in advertising overseas / David A. Ricks, Jeffrey S. Arpan, and Marilyn Y. Fu --
Cultural analysis in overseas operations / James A. Lee --
A conceptual scheme of the interaction of the multinational firm and nationalism / John Fayerweather --
Public policy and the multinational corperation / Franklin R. Root --
Multinational corporations, transnational interests, and national sovereignty / Jack N. Behraman --
Foreign investment and economic development : conflict and negotiation / José de la Torre --
Multinational corporations and the communist nations / Barry M. Richman --
Assessing political risk overseas / Stephen J. Kobrin --
Organizing a worldwide business / Gilbert H. Clee & Wilbur M. Sachtjen --
The assignment of American executives abroad : systematic, haphazard, or chaotic? / James C. Baker & John M. Ivancevich --
Strategic management of human resources in the multinational enterprise / Rosalie L. Tung --
Evaluation and control of overseas operations / John J. Mauriel --
Can you standardize multinational marketing? / Robert D. Buzzell --
Multinational product planning : strategic alternatives / Warren J. Keegan --
The challenge of the underdeveloped national market / Richard D. Robinson --
Is it too soon to put a tiger in every tank? / John K. Rynans, Jr. --
The globalization of markets / Theodore Levitt --
Multinational challenges for managerial accountants / Frederick D.S. Choi --
Capital budgeting for the multinational corporation / Alan C. Shapiro --
Capital budgeting and the multinational corporation / Arthur Stonehill & Leonard Nathanson --
Innovation in the international financial markets / Gunter Dufey and Ian H. Giddy --
Accounting in the arena of world politics : crosscurrents of international standard-setting activities / Lane A. Daley & Gerhard G. Mueller --
The tortuous evolution of the multinational corporation / Howard V. Perlmutter --
Long-range planning in multinational firms / Hans Schollhammer --
International portfolio analysis and strategy : the challenge of the 1980s / Yoram Wind & Susan Douglas --
Four winning strategies for the international corporation / John Fayerweather --
Global strategic planning : a model and recent developments / William A. Dymsza.
Responsibility: [edited by] James C. Baker, John K. Ryans, Jr., Donald G. Howard.

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