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The international business environment : global and local marketplaces in a changing world

Author: Janet Morrison
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Designed for introductory level business environment courses, this new text offers a comprehensive and international coverage of the subject, especially on the changing global and technological environments.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Janet Morrison
ISBN: 1403936919 9781403936912
OCLC Number: 62118467
Description: xxviii, 516 pages : illustrations ; 25 cm
Contents: 1. The internal business environment --
2. Functional dimensions which shape the organization and its strategy --
3. The national economic environment --
4. Major economic systems --
5. The global economy and globalization processes --
6. The cultural environment : diversity and globalization --
7. Society and business --
8. The changing political environment : national, regional and international forces --
9. The international legal environment of business : moving towards harmonization --
10. World trade and the international competitive environment --
11. Technology and innovation --
12. International financial markets --
13. Environmental challenges : global and local perspectives --
14. Global challenges and the responsible business.
Responsibility: Janet Morrison.
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Abstract:

Designed for introductory level business environment courses, this new text offers a comprehensive and international coverage of the subject, especially on the changing global and technological environments.

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