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International business strategy : rethinking the foundations of global corporate success

Author: Alain Verbeke
Publisher: Cambridge : Cambridge University Press, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Verbeke, Alain.
International business strategy.
Cambridge : Cambridge University Press, 2013
(OCoLC)845339210
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alain Verbeke
ISBN: 9781107341906 1107341906
OCLC Number: 850938620
Description: 1 online resource (600 pages)
Contents: List of figures; List of case studies; About the author; Foreword Jean-Francois Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix. Suggested additional readings.
Responsibility: Alain Verbeke.

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'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international Read more...

 
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