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International business : the challenge of global competition

Author: Donald A Ball
Publisher: Boston : McGraw-Hill Irwin, ©2010.
Edition/Format:   Print book : English : 12th ed
Summary:

Offers a complete view fo international business. This work includes access to CESIM - an interactive IB simulation developed for industry professionals.

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Document Type: Book
All Authors / Contributors: Donald A Ball
ISBN: 9780073381404 0073381403 9780070171503 0070171505 9780071288439 0071288430 9780077318833 0077318838
OCLC Number: 244764103
Description: xxx, 682 pages : chiefly color, illustrations ; 29 cm
Contents: Part I. The Nature of International Business --
1. The Rapid Change of International Business --
2. International Trade and Foreign Direct Investment --
3. Theories of International Trade and Investment --
4. International Institutions from an International Business Perspective --
Part II. International Environmental Forces --
5. Sociocultural Forces --
6. Natural Resources and Environmental Sustainability --
7. Economic and Socioeconomic Forces --
8. Political Forces --
9. Intellectual Property and Other Legal Forces --
10. Understanding the International Monetary System and Financial Forces --
11. Labor Forces --
Part III. The Organizational Environment --
12. International Competitive Strategy --
13. Organizational Design and Control --
14. Assessing and Analyzing Markets --
15. Entry Modes --
16. Export and Import Practices --
17. Marketing Internationally --
18. Global Operations and Supply Chain Management --
19. Human Resource Management --
20. International Accounting and Financial Management.
Responsibility: Donald A. Ball [and others].

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