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International business : the challenge of global competition

著者: Donald A Ball; et al
出版商: Boston : McGraw-Hill Irwin, ©2010.
版本/格式:   图书 : 英语 : 12th ed查看所有的版本和格式
数据库:WorldCat
提要:

Offers a complete view fo international business. This work includes access to CESIM - an interactive IB simulation developed for industry professionals.

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所有的著者/提供者: Donald A Ball; et al
ISBN: 9780073381404 0073381403 9780070171503 0070171505 9780071288439 0071288430 9780077318833 0077318838
OCLC号码: 244764103
描述: xxx, 682 p. : chiefly col., ill. ; 29 cm.
内容: Part I: The Nature of International Business Chapter 1 The Rapid Change of International Business Chapter 2 International Trade and Foreign Direct Investment Chapter 3 Theories of International Trade and Investment Chapter 4 International Institutions from an International Business Perspective Part II: International Environmental Forces Chapter 5 Sociocultural Forces Chapter 6 Natural Resources and Environmental Sustainability Chapter 7 Economic and Socioeconomic Forces Chapter 8 Political Forces Chapter 9 Intellectual Property and Other Legal Forces Chapter 10 Understanding the International Monetary System and Financial Forces Chapter 11 Labor Forces Part III: The Organizational Environment Chapter 12 International Competitive Strategy Chapter 13 Organizational Design and Control Chapter 14 Assessing and Analyzing Markets Chapter 15 Entry Modes Chapter 16 Export and Import Practices Chapter 17 Marketing Internationally Chapter 18 Global Operations and Supply Chain Management Chapter 19 Human Resource Management Chapter 20 International Accounting and Financial Management
责任: Donald A. Ball ... [et al.].

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