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International business : the challenges of globalization

Author: John J Wild; Kenneth L Wild; Jerry C Y Han
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2008.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John J Wild; Kenneth L Wild; Jerry C Y Han
ISBN: 0131747436 9780131747432 9780135032817 0135032814 0131579746 9780131579743
OCLC Number: 76416517
Description: xxii, 506 pages : illustrations, maps ; 28 cm
Contents: About the authors --
Global business environment --
Globalization --
National business environments --
Cross-cultural business --
Politics, law, and business ethics --
Economic systems and development --
International trade and investment --
International trade --
Business-government trade relations --
Foreign direct investment --
Regional economic integration --
The international financial system --
International financial markets --
International monetary system --
International business management --
International strategy and organization --
Analyzing international opportunities --
Selecting and managing entry modes --
Developing and marketing products --
Managing international operations --
Hiring and managing employees.
Responsibility: John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
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